When he first launched Australian Bush Flower Essences, it was Ian White's goal for every household to have them so that all family members could enjoy a better quality of life. Most importantly, he wanted children to be brought up with the Bush Essences so that they would keep their hearts open and have the courage, strength and enthusiasm to deal with challenges and to follow and pursue their goals and dreams. His Parenting & childcare range is a further important step to fulfil that vision.